When is a Club not a Club? When it’s ‘FRIDAY BEER CLUB’!
Held on the first and third Fridays of every month (and due to move to every Friday later in 2017).This is our excuse to welcome our customers to Cheltenham’s second coolest (we really can’t compete with DEYA’s Tap Room) pop-up drinking venue. We have ten keg lines featuring a rotating stream of the finest craft beers from around the UK (Breweries featured over the past year include: DEYA, Magic Rock, Cloudwater, Verdant, Odyssey, Siren, Kernel, Wylam, Northern Monk, Thornbridge, Arbor, Track, Beavertown, Left Handed Giant and Bristol Beer Factory) – additionally you can select from our choice of over 700 bottles or cans of beer and cider from around the world or indeed from our wide draught cider selection. We do have a few offerings for the non-beer and cider drinkers (English wine and mead, soft drinks etc.) and this will be expanded to include some exciting choices of spirits when we move to a weekly beer club. Friday Beer Clubs run from late afternoon until 9.30pm, so if you just want to pop in for a quick drink on the way home from work or want to make us the first call on the way out for the evening, why not give us a try – of course you are more than welcome to come along for the whole evening and make the most of the great atmosphere, friendly fellow beer lovers and superb beers.
Why is it called ‘Beer Club’?Our original ‘On Licence’ for the shop included conditions that we only sell alcohol to drink on the premises during ‘Ticketed’ events – this allowed us to do tasting session, meet the brewer evenings and other events where we either sold or gave away tickets. When we first introduced a couple of Belgian beer keg lines to the shop in 2014, we hit on the idea of having a regular monthly event where people could just come along and try the keg beers and or open up a few bottles. In order to satisfy the licence conditions we decided to make it a ‘club’, with designated members, who paid for membership but received certain benefits (discounts, promotions, regular beer themed foods etc.) – Hence the first ‘Beer Club’ evenings. Within a few months we had successfully applied for a full ‘On Licence’ with all conditions removed but the Beer Club was running well so we carried on as it was until the end of 2015. Our original Belgian keg system was becoming problematic, so we removed them towards the end of that year. Early in 2016 we decided to open up Beer Club to everybody who wanted to come along, removing the membership conditions and in April re-installing a more modern four keg line system featuring the great beers that we are now known for. We were still holding the club on various days of the week and times of the month, but eventually it was obvious that Fridays were the most popular night. As such, at the start of 2017, ‘Friday Beer Club’ was born and we made the decision to move to a twice monthly occurrence on the First and Third Fridays of the month.
The Future looks bright for Friday Beer Club
Beer Club evenings in 2017 have been so popular that we are now preparing to hold Beer Clubs on every Friday and hope to have this in place by the end of the Summer. To cater for the extra demand for great craft keg beers we have installed a ten keg line system. This will enable us to not only have a great range of UK craft beers across many styles and strengths, but also to put on some of the very best keg beers from Europe as well. We are also changing the layout of the shop to allow for more seating.